Join my mailing list

Thank you!
Your submission has been received! Your free copy of the first chapter of Reawaken will be delivered to your inbox shortly.
Oops! Something went wrong. Please try again.
I'm Shanelle. I'm an award-winning designer, author, inventor, creative problem solver, world traveler, NLP Practitioner. and entrepreneur.

Hi. I’m Shanelle Roberts.

I'm an author, inventor, award-winning designer turned entrepreneur & CEO, dedicated to delivering transformational experiences designed to help you heal from your hurts, achieve your personal and professional goals, while you move forward creating a life you love.

I’m a good kind of intense.

Learn more

The Holistic UX Coach

End to End Career Support for Ambitious UX Designers

Want to get started now? Buy my six-week transformational career coaching program now.

Not sure six weeks is the right solution for you? Check out my full list of coaching programs.

coaching programs

Are you feeling a bit burned out with your UX career but don't know who to turn to for help? I get it. I felt that way when I was working as a Senior UX Designer. I was bored, burned out with no real prospect of career growth on the horizon, unsure of what my options were and feeling trapped by the toxic workplace environment that drove me to experience a panic attack, anxiety and deep depression.

It's not like I didn't want help. I repeatedly reached out to my boss and HR for relief and support, voicing my concerns with several levels of management only to be told that I had to endure the toxic environment. "Maybe in the next 3-5 years change may come," they said, but at the moment they weren't willing to help me resolve my conflict at work. I wasn't allowed to move teams or given the flexibility to work in an environment where I felt emotionally safe and a valuable member of the team because I was deemed "too important" to the department. I was left with the choice between my sanity and my job. I chose my sanity.

As a result of my past toxic experiences and a lack of access to useful career resources to help me sort out what I wanted to do with my career, I decided that I am changing that for other designers so they don't have to suffer like I did. I am here to fill in that gap for ambitious UX designers who want to more effectively navigate their career and confidently communicate their skills so they can get the raise, promotion, or new job they've been dreaming of.

My coaching is not just about helping you with your portfolio, interview prep, or mastering the hard skills required to be considered for a role as a UX designer. It's about being there for you no matter where you are in your UX career and helping you find the root cause of the problem and fixing it. In doing so, we identify and break through the barriers that are holding you back from succeeding in your job or pursuing the next step in your career.

I am results-oriented in my coaching. Yes, we will do a lot of talking, but it's talking with the purpose of understanding your problem, so that I can guide to the solution that is right for you.

I help you discover the resources within you by asking smart, probing questions that help you figure out what your ideal solution is. My coaching isn't about telling you what to do, but to get you to think for yourself. Will I interject my own thoughts and experiences in a session with you? Only if I think it will illustrate a point or help show you how to avoid a pitfall I've had to work through.


Compassionate risk taker with a purpose to transform the lives of women for at least the next 100 years.

Knight chess piece icon


Designed software solutions that resulted in multiple patents submitted & one granted.

Built a product design team from scratch.

x's and o's strategy graphic

Design Strategist

$80+ million in revenue generated & intellectual property created for my clients.

queen chess piece

UX Coach


Are you in need of some clarity about how to overcome your challenges in life and business?

Get friendly tips, techniques, insights, encouragement, and other deep thoughts from me as you peruse my site at your leisure.

My desire in posting content is to help educate and inspire you to take the actions you need to break free from the issues holding you back - regardless of if its in life or business - so you can heal from and overcome your issues. I want you to be free to create a life you love and share your unique genius with the world.
SHANELLE roberts
Reawaken book cover picture
eBook Image of Reawaken: 10 Actions to take back a very intense ownership of your life
Want to read a more portable version of my book Reawaken?
Check out the eBook version of my book.

Read my story

In my book Reawaken: 10 Actions to take back a very intense ownership of your life, I discuss the 10 actions I've discovered to to help you take back intense ownership of every facet of your life.
- Identify what's restricting you
- Clear the crap
- Own your stuff
- Create smart boundaries
- Design a "chic" relationship plan, and intensely stick to it
- Prioritize the manifestation of your purpose
- Visualize the life you love
- Live your audacious dream
- Partner uncommonly well
- Propel your legacy for the next 100+ years
Shanelle's Signature
Own your dream graphic
Intense Ownership University offers you the chance to take action in our Reawaken program. The IOU program will dive deeper into the 10 action items Shanelle's discovered to help you take back intense ownership of every facet of your life

You will learn how to apply real world strategies in all 10 actions that will help you overcome your issues and create a life you love.

The 10 actions are:
- Identify What's Restricting You
- Clear the Crap
- Own Your Stuff
- Create Smart Boundaries
- Design a "Chic" Relationship Plan, and Intensely Stick to It
- Prioritize the Manifestation of Your Purpose
- Visualize a Life You Love
- Live Your Audacious Dream
- Partner Uncommonly Well
- Propel Your Legacy for at Least 100 Years