A photo of Shanelle under the shade of a historic live oak in San Antonio
Shanelle at the "Big Tree" at the Alamo
Shanelle Roberts

About me


Hi. I’m Shanelle Roberts, an award-winning product design leader and mentor who’s work has generated $100M+ in revenue, cost savings, and IP. I’m passionate about crafting great employee and candidate experiences because it empowers humans to deliver profitable outcomes while reaching their professional aspirations.

A photo of Shanelle under the shade of a historic live oak in San Antonio
Shanelle at the "Big Tree" at the Alamo

My Design Philosophy

1
Abstract mage representing be helpful
Be Ethical

Do the right thing, when nobody and everybody is watching.

2
Abstract mage representing be strategic
Be Strategic

Find ways to work smarter, not harder. Focus on delivering desirable experiences and profitable outcomes.

3
Abstract mage representing be helpful
Be Helpful

Live the golden rule. Do unto others as you want them to do to you.

4
Abstract image representing be curious
Be Curious

Look for the lesson, the insight and the opportunity in each problem, opportunity and experience.

My 12-Step Approach to Solving Complex Problems

Untangling a ball of yarn as a metaphor for solving complex problems.an illustration of untangling a ball of yarn as a metaphor for solving problems.
“Complex problems are like trying to untangle a ball of yarn that’s all knotted up. It takes time, patience, and multiple perspectives to work through the knots and deliver a product or service that is usable, functional, beautiful, and profitable.”
- Shanelle Roberts

1

Presume positive intent, then act with empathy & compassion.

2

Build healthy relationships by creating trust & rapport with each person on your team.

3

Focus the team on delivering positive outcomes, not just outputs.

4

When joining a new product or project, meet the team where they are, not where you want them to be.

5

Approach the work with the attitude that no matter what, we will either win or learn.

6

Create and document rules for engagement to foster collaboration and to engage in healthy conflict resolution.

7

Set work expectations and align everyone around the company's desired outcome(s).

8

"Failing to plan is planning to fail." Plan the work.

9

Foster curiosity by asking lots of questions.

10

Communicate frequently and consistently with your team.

11

Leverage technology & systems to speed up processes.

12

New products and/or features don't ship if they haven't been tested by users.

1

Act with empathy and compassion for everyone.

2

Build relationships through cultivating curiosity and creating trust & rapport.

3

Meet each team member where they are.

4

Ask lots of clarifying questions.

5

Learn why the problem is worth solving.

6

Learn what’s been tried in the past and failed.

7

Learn what’s been tried in the past and failed.

8

Set Design OKRs that align with the purpose of the

9

Have a learners mindset. Ask lots of clarifying questions.

My Core Values & Strengths

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Core Values
  • Inspirational Authenticity
  • Honest Transparency
  • Generous Positivity
  • Passionate Humility
  • Mutual Respect & Courtesy
  • Judgement-Free Zone
Top 5 logo
Gallup's StrengthsFinders Results
  • Relator
  • Intellection
  • Deliberative
  • Responsibility
  • Self-Assurance

My Leadership Philosophy

  • Lead with empathy and accountability.
  • Treat everyone with respect and compassion.
  • Act with integrity, even when it hurts.
  • Trust and verify.
  • Speak honestly with kindness.
  • Believe people when they show you who they are.
  • Own your actions.
  • Respect people's time.
  • Honor and respect boundaries.
  • Never be too self-important to apologize.

UX Design Influence

My 2021 to 2024 Mentorship Stats & Reach
280+
sessions
213
mentees
8500+
minutes
60+
reviews
20
countries
Top 10
Female UX Design Mentors
Shanelle's ADPList Influence graphic - over 280 sessions, 212 mentees, over 8500 minutes, 62 reviews, 20 countries that include Canada, USA, Costa Rica, Brazil, UK, Finland, Germany, Poland, Spain, Portugal, North Macedonia, Nigeria, India, Vietnam, Malaysia, Singapore, and Australia, A Top 10 Female UX Design Mentor. Image includes a map with pins of all of the countries Shanelle's mentees reside.
Caption: Shanelle's Influence graphic - 284+ sessions, 212 mentees, 8500+ minutes, 63 reviews, 20 countries (Canada, USA, Costa Rica, Brazil, UK, Finland, Germany, Poland, Spain, Portugal, North Macedonia, Nigeria, India, Vietnam, Malaysia, Singapore, and Australia), Top 10 Female UX Design Mentor. Image includes a map with pins of all of the countries Shanelle's mentees live.

My Interests

Candidate Experience

The Hiring Process

Whether companies are aware or not, how they hire employees and the candidate experience they provide directly impacts their bottom line. Intentionally designing the experience and monitoring it its impact can save companies time, money, and increase the lifetime value of a customer, especially for retailers and e-commerce businesses. A poor candidate experience can incentivize customers to move to a competitor, costing them revenue and lowering their lifetime value of a customer.

job architecture diagram
View MiroBoard

Org Design, Job Architecture & Career Pathing

Designing Successful Careers

Designing successful career ladders helps employees to move from a job mentality to a career mentality, which can save companies money by reducing turnover and increase employee longevity.  UX Design, as an industry, has struggled to craft successful career ladders. I'd love to help with that. AI is going to impact design careers in ways we haven't yet imagined.

Dark Teal Moroccan stenciled accent wall

Reading & Creative Writing

Let there be light...

As an introvert who loves words and books, reading and creative writing are 2 of the ways I unwind at the end of the day. 

Dark Teal Moroccan stenciled accent wall
Lovable AI logoLovable AI logo

AI & Entrepreneurship

Exploring Lovable AI and Bolt.new  to see how I can turn my ideas into usable digital products.

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Mindset Matters

I use Neuro-Linguistic Programming techniques to help people reach their professional goals.

I help others remove mental blocks, limiting beliefs, and internal conflicts that hinder them from succeeding.

Experience Design Beyond Digital

Designing interiors that are inviting and glamorous

I love creating beautiful, functional spaces that let you relax and unwind. I've found stenciling is a great way to add visual interest without the permanence of wallpaper. They come in all kinds of patterns - animal, Morroccan, hand-written script and more.

Dark Teal Moroccan stenciled accent wallDesigner Floral Christmas tree with teal, gold, blush colored ornaments
Dark Teal Moroccan stenciled accent wallMaster bedroom with french love poem stenciled on the wall

Travel & Photography

The Hiring Process

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Cabo, Mexico
Cancun, Mexico
Italy
Image of a pizza loaded with meat and veggies in Florence, Italy

My Professional Skills

Team Leadership
Strategic Thinking
Relationship Building
Creative Storytelling
Presenting UX Work
Planning Work
Coaching Designers
Mentoring Designers
Prioritizing Work
Cross-Functional Collaboration
Stakeholder Management
Design Project Management
Distilling Complex Content
Teaching Stakeholders
Time Management
UI Design
UX Design
System Design
Design for Accessibility
Design Documentation
Information Architecture
Flow Documentation
Workflow Design
Workflow Documentation
Android Mobile Design
iOS Mobile Design
Responsive Web Design
Wireframing
Prototyping
Quantitative Research
Qualitative Research
Creative Writing

UX Methods I use

Design Thinking
Brainwriting
Comparative Analysis
Concept Testing
Competitive Analysis
Journey Mapping
Service Blueprinting
Field Study
Focus Groups
Surveys
Contextual Inquiry
Usability Testing
A/B Testing
Lean UX Canvas
Qualitative Research
Quantitative Research
Conducting Interviews
Card Sorting
Personas
Data Analytics
Mind Mapping
Needs Analysis
SWOT Analysis
Task Analysis
Object Oriented UX
UX Audit